Neural Marketing

This illustration ran in last Saturday's Report on Business section in the Globe and Mail. The article was about neural marketing -- how specific reactions of the brain are being targeted to refine selling to people. So far, the research has developed three different stages in the reaction of the brain to a new product, which I've illustrated as three hoops the brain must jump through before buying the product: (1) Attention, (2) Emotional engagement, and finally (3) Retention.